Half Is Holy
Give it your all. Give it 100%. Give it a break! At least, that’s how we feel. It’s time to reevaluate expectations and know when half is where it’s at.
If you are pouring all of yourself into one area, are there other aspects of life that you are missing out on? Perhaps a fully realized “All Chill” existence only requires half as much of the pressure we put on ourselves.
At Halve Kaff, our logo is half the golden calf, to symbolize that when it comes to caffeine, half is holy. Our half-caff blend has that true coffee taste, without the downsides of too much caffeine.
We feel so strongly about what we gain by what we cut out—we made half our whole thing.